As a starting point, most people include medical conditions that affect their airway, breathing or circulation, as well as any allergies that may explain a possible collapse. If you choose a design that suits a longer message, you could include an emergency contact number, critical medication or your blood type.
But take an "overall person" view. Consider the severity or potential impact of each element so you can put together wording that makes sense for you. For example, your life threatening anaphylaxis to bee stings is probably more important than your history of high blood pressure. Remember, you have a limited amount of space and your aim is to deliver a clear and quick message to first responders.
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